Understanding Adidas’ Visual Branding Strategy

 Understanding Adidas’ Visual Branding Strategy

Introduction

The other good example of sportswear visual branding is that of Adidas. The firm has developed a distinctive brand using the popular three-strip logo.

The Three Stripes Symbol

Adidas branding has one of the most identifiable stripes. The lines symbolize performance, strength and athletic excellence. The stripes have since then grown to be closely associated with sports culture.

Consistency in Design

Adidas has an unchanging visual image throughout its product, advertisement and even its outlets. This uniformity makes consumers to recognize the brand very fast.

Conclusion

Adidas has established a strong brand through a strong visual symbol and cohesive design.

Photo Credit
Adidas Logo –
Source: Adidas Official Website
https://www.adidas.com

REFERENCES

• “Adidas AG.” Encyclopaedia Britannica.  https://www.britannica.com/topic/Adidas-AG
• Aaker, David A. Building Strong Brands. Free Press, 2012.
• Keller, Kevin Lane. Strategic Brand Management. Pearson Education, 2013.
• Adidas Official Website https://www.adidas.com