Visual Branding Effect on Consumer Perception.

on

 Visual Branding Effect on Consumer Perception.

Introduction

A visual branding can have a great impact on the perception of consumers about a business. Brand identity is formulated by all these elements namely logos, colours, typography, and design.

Consumer Response

The inspirational and minimalist visual style of Nike is appealing to the consumers, who respect motivation and innovation. The structured and performance design Adidas has is appealing to the consumers who are concerned with tradition and sports performance.

Conclusion

These are visual tactics that aid the two brands in establishing emotional attachment with their audiences.

Figure 1: Nike and Adidas branding in retail displays demonstrating how visual elements influence consumer perception and brand recognition.

Photo Credit

Reference

  • Aaker, David A. Building Strong Brands. Free Press, 2012.
  • Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education, 2013.
  • Healey, Matthew. What is Branding? RotoVision, 2008.

Comments

Post a Comment