The Sports Industry The Power of Visual Branding in Sports.
Introduction
Sports industry is a very competitive one and good branding is the key to success.
Brand Recognition
Nike and Adidas serve as good examples of how the strong visual communication may lead to the successful brand recognition all over the world.
Competitive Advantage
Their strategy in logos, colours and design, make them recognisable in a saturated market.
Conclusion
Good visual branding provides companies with a strong competitive edge in the sporting world.
Figure 1: Nike and Adidas sportswear displays showing how visual branding helps companies stand out in the competitive sports industry.
Photo CreditNike and Adidas sportswear branding images –
Source: Nike Official Website
https://www.nike.com
Source: Adidas Official Website
https://www.adidas.com
REFERENCES
- Aaker, David A. Building Strong Brands. Free Press, 2012.
- Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education, 2013.
- Healey, Matthew. What is Branding? RotoVision, 2008.
Team 5: You could go more into detail about what strategy specifically makes Nike and Adidas recognizable. You had utilized and implemented a good graphic that shows statistical information, but theres not much inference drawing from it. I think adding more inferences will better boost your posts topic and make your blog stand out more academically.
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