Advertisements and Visual Communication Strategies.

 Advertisements and Visual Communication Strategies.

Introduction

Another major field in which visual communication is relevant is in advertising.

Nike Advertising

Nike commercials tend to use strong photos of sportsmen and inspirational texts. These images evoke the consumers and remind the brand of its emphasis on success.

Adidas Advertising

There are many adverts of Adidas, where sport culture, teamwork, and cooperation with athletes and stars were mentioned.

Conclusion

Both brands engage in good visual storytelling, which makes them reach the consumers and enhance brand identity.

Figure ; Advertising campaigns from Nike and Adidas demonstrating how visual communication strategies inspire consumers and promote brand identity.

Photo Credit 

Nike advertising campaign –
Source: Nike Official Website
https://www.nike.com

Adidas advertising campaign –
Source: Adidas Official Website
https://www.adidas.com

REFERENCES

Aaker, David A. Building Strong Brands. Free Press, 2012.

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education, 2013. 

Healey, Matthew. What is Branding? Roto Vision, 2008.