Typography and Brand Personality

 Typography and Brand Personality

Introduction

Typography is defined as the style of writing in branding and communication. It has a significant influence on the perception of a brand by the consumers.

Nike Typography

Nike employs striking and contemporary fonts which have a touch of confidence and innovation. The minimalist visual appearance of the brand is presented by the clean typography.

Adidas Typography

Simple and powerful typography employed by Adidas conveys reliability and professionalism. The font construction makes it easier to support the athletic character of the brand.

Conclusion

Typography assists two brands in expressing personality as well as sustaining visual communication.

Figure 1: Typography used by Nike and Adidas showing how font style contributes to brand personality and recognition.

Photo Credit

Nike wordmark logo –
Source: Nike Official Website
https://www.nike.com

Adidas wordmark logo –
Source: Adidas Official Website
https://www.adidas.com

Reference

• Aaker, David A. Building Strong Brands. Free Press, 2012.
• Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Pearson Education, 2013.
• Landa, Robin. Graphic Design Solutions. Cengage Learning, 2011.